White Label Company Oy's privacy policy of the customer and direct marketing register

CONTROLLER
White Label Company Oy ("White Label Company" or "we") processes the personal data of its customers in order to conduct customer relationships and fulfil contractual obligations, maintain its CRM system, communicate with customers and for direct marketing purposes. In addition to existing customers, White Label Company may process personal data of potential customers.
It is important to us that you know how we process your personal data. Below we will explain more about the processing of your personal data.
Please note that this Privacy Policy (the "Privacy Policy") is only applicable to the processing of personal data of community customers by The White Label Company as a data controller.
CONTACT DETAILS OF THE CONTROLLER
White Label Company Ltd
Business ID 2755355-3
Address: Kanavaranta 3-7 E 24
E-mail address: myynti@valkoinensali.com
www.valkoinensali.com
Person responsible for the customer register: Alvar Tallskog
PERSONAL DATA AND SOURCES OF INFORMATION PROCESSED
We collect customer account-related information about our customers ("Customer Data") and technical analytics data ("Analytics Data").
Although we don't normally use Analytics data to identify people, sometimes individuals may be identifiable either individually or when combined or connected to Customer Data. In such cases, Analytics data is considered personal data within the meaning of applicable law and we process aggregated data such as personal data.

White Label Company collects and processes the following Customer Data:
first and last name;
represented organisation;
position within the organisation;
e-mail address;
the telephone number;
communication with the community;
billing and payment information;
consents or prohibitions or other information relating to direct marketing; And
other information provided by the customer or added to the CRM system (e.g. proven interest in certain types of services);
Most of the Customer Data is obtained directly from the customer or the data subject himself. In addition, personal data may be collected and updated from various information services and public registers.
The analytics data we collect and process in connection with your use of our websites includes the following information:
the client's IP address;
the customer's terminal and device identifier;
operating system;
the dates of the visit;
URL path on the site;
browser type and version; And
Language.
COOKIES AND WEB ANALYTICS
White Label Company may use cookies and other technologies to collect analytics information when you visit our website.
A cookie is a small text file that is sent to and stored on the user's computer, which allows the website operator to identify frequent visitors to the website, facilitates the use of visitor services and enables the compilation of aggregate information about visitors. With this feedback, we are able to continuously improve our website and better serve our customers. Cookies do not harm users' computers or files. We use them in such a way that we can provide our customers with information and services that meet each of your individual needs.
You can block the use of cookies in your browser or set your browser to warn you when you try to install cookies. 
Please note that our website may not function correctly if cookies are blocked.
On our website, we use Google Analytics and other web analytics tools to gather analytics data and reports on the use of our visitors' website. For more information about Google Analytics, visit the Google Analytics website. You can opt out of data collection by Google Analytics by downloading the following add-on to your browser: Google Analytics opt-out add-on.
PURPOSE AND REASON FOR THE PROCESSING OF PERSONAL DATA
Purposes
White Label Company processes personal data for the following purposes:
Provision of services
We process personal data primarily to provide services to our customers and to conduct, maintain and develop our business. Personal data may be used to fulfil our contractual obligations towards the customer. If the customer contacts our customer service, we will use the information provided to answer questions and resolve any problems.
Customer communication and marketing
We may process personal data to contact our customers in relation to our services and to notify customers of changes to the services, to process and collect customer feedback and to market our services.
Visitor analytics and trend recognition
We may process information about your use of the Services in order to improve the quality of our services, for example by analysing different trends and developments related to your use of the Services. For this purpose, we use anonymised or pseudonymised information that does not identify individuals.
Legal basis for processing
We process personal data on the basis of our legitimate interest in order to conduct, maintain and develop our business and to establish and maintain customer relationships. When we process your personal data on the basis of our legitimate interest, we weigh our legitimate interests in relation to your right to privacy.
In addition, we process personal data in order to fulfil our legal obligations, such as the documentation obligations imposed on us by the Accounting Act.
In some cases, we may request consent to the processing of personal data. In such cases, the consent given may be withdrawn at any time.
RETENTION PERIOD
We will only retain personal data for as long as required by law or necessary for the purposes specified above.
INTERNATIONAL TRANSFERS OF PERSONAL DATA
White Label Company will, as a rule, store your personal data in the European Economic Area.
However, the service providers we use operate in several geographic areas. We and our service providers may transfer or gain access to personal data in countries outside the European Economic Area or your country of residence.
In this case, we will ensure that the level of protection of your personal data is adequate in the areas where your personal data are processed. We provide adequate protection for the transfer of personal data to countries outside the European Economic Area by means of agreements based on standard contractual clauses approved by our service providers or in accordance with any other arrangement in force by the EU Commission, for example under the Privacy Shield program.
CATEGORIES OF RECIPIENTS OF PERSONAL DATA
We will not disclose your personal information to parties outside the White Label Company organization, except in the following situations:
Sharing is necessary for the purposes of this Privacy Policy
To the extent necessary for third parties to have access to personal data for the purpose of performing the Services, White Label Company has taken appropriate contractual and organisational measures to ensure that the processing of personal data takes place solely for the purposes set out in this Privacy Policy and in accordance with applicable laws and regulations.
For legal reasons
We may disclose personal data to third parties outside the White Label Company organisation if access to and use of personal data is reasonably necessary to (i) comply with any applicable law, regulation, and/or court order; (ii) detect, prevent and deal with fraud or a security problem or technical problems; and/or (iii) the White Label Company or the interests or property of our customers, or to safeguard security or the public interest in accordance with the law. If possible, we will notify our customers of such transfer and processing.
To authorised service providers
We may disclose personal data to our authorized service providers providing services (including to our subcontractors providing data retention, sales, marketing and customer support services). In accordance with our commitments with our service providers, service providers agree to comply at least with the privacy and security standards set out in this Privacy Policy. Please note that when you disclose your personal data directly to a third party, for example via a link on our site, the processing of personal data is usually based on that third party's own documentation and standards.
With your explicit consent,
We may disclose personal data to third parties outside our organization for reasons other than those mentioned above, where we have the express consent of the customer. The customer has the right to withdraw your consent at any time.
For other legitimate reasons
If White Label Company is a party to a merger, business transaction or other transaction, we may disclose personal data to a third party involved in that transaction. However, we will ensure that all personal data remains confidential. In this case, we will inform customers whose personal data are subject to the transfer or whose processing of personal data is subject to a different privacy policy.
RIGHTS OF THE DATA SUBJECT
Right of access
Data subjects have the right to have access to their personal data processed by the White Label Company. You may wish to contact us to find out what personal data we process and for what purpose it is used.
Right to request correction of information
You have the right to receive inaccurate, inaccurate, incomplete, outdated or unnecessary personal data that we store, be corrected or supplemented by us. You can contact us to update your contact information, for example.
Right to request erasure
You can ask us to delete your personal data. We will take the following steps as requested if we have no legitimate reason not to delete the data.
Right of objection and right to restrict processing
You have the right to object to the processing or profiling of your data if your data is processed for direct marketing purposes. You have the right to request restriction of the processing of your personal data, including when the information about you is not correct. In addition, in certain specific circumstances, you have the right to object to the processing of your personal data if you are based on a personal special situation.
Right to transfer data from one system to another
The data subject has the right to receive his or her personal data from us in a structured and commonly used format and to independently transfer the data to a third party.
Exercise permissions
If you wish to exercise any of the above rights, please send the following information by post or secure email: name, address, telephone number and copy of a valid ID. In order to verify your identity, we may request additional information.
We may reject requests that are excessively frequent, excessive or manifestly unfounded.
DIRECT MARKETING
We may send you notices about our services and other direct marketing.
The data subject always has the right to prohibit us from using personal data for direct marketing, market research or profiling by contacting us in accordance with the contact details above or by using the possibility of cancelling an order provided in connection with direct marketing messages.
INFORMATION SECURITY
We have taken administrative, organisational, technical and physical safeguards to protect the personal data we collect and process. Our security efforts are designed to maintain an appropriate level to ensure the confidentiality, integrity and availability of information.
Personal data may only be processed by persons whose duties so warrant. The use of personal data is protected by appropriate user-specific credentials, passwords and permissions.
FILING A COMPLAINT
You have the right to lodge a complaint with a supervisory authority if you feel that the processing of White Label Company's personal data is in violation of data protection legislation.
Last updated: 6.5.2020